16 Social Media Metrics To Track In 2021 To Stand Out
16 Social Media Metrics to Track for Best Results: The Social Media Marketing Funnel Before we get deep into the social media metrics we recommend that you start tracking, it’s important to understand the social media marketing funnel. Why? Because these metrics fall neatly into the funnel. The metrics and funnel together can help you understand where your marketing funnel is performing well and where it’s breaking down. Our funnel consists of four key stages in the buyer journey:...