15 B2B Ecommerce Trends That Will Shape 2023
What this means for B2B businesses is that they will have to adapt their marketing. Millennials approach the B2B buying journey as a B2C consumer and, as a result, their expectations are different. To put it more bluntly, their expectations are higher. They’re used to a first-class, personalized customer experience. This makes B2B marketing tricky. While, in theory, B2B marketing should follow a similar approach used by B2C marketing, the truth is that it’s more challenging to get the same results....